Recently, we’ve engaged in numerous discussions with property management firms, ownership groups, brokerage teams, and asset managers of varying sizes, from local boutique operators to international companies. Attracting and retaining tenants is a priority for everyone, along with the need to save money and resources.
Occasionally, the initial instinct is to manage tenant engagement and amenity operations in-house to cut costs. We recently spoke with an owner investing millions in a new lounge, conference center, and wellness center, who was weighing the option of hiring an amenity operator against having their property management team juggle these responsibilities alongside their existing tasks. Another client approached us saying, “We tried and didn’t succeed; we need help,” after two years of attempting to launch their internal platform.
Amenity management and tenant engagement require specialized skills and expertise, which is why hiring the right team is critical. That’s where The Experience Group comes in. With over 20 years of experience in commercial real estate, we excel at reimagining spaces and leveraging our extensive vendor network to keep our clients ahead of the curve.
Here are key insights from our conversations, along with important points to consider when reviewing your amenity management and tenant engagement strategy:
Expertise & Experience
As a professional operator, we bring industry knowledge and experience that guarantees seamless execution and innovative activations. Our expertise allows us to manage every detail, from logistics to guest engagement, which can be challenging for in-house teams lacking experience.
We hear from time-to-time clients say, “I have a great person at my property who handles tenant engagement.” That’s fantastic, but is that individual receiving adequate support? Do they have access to a network of resources for idea exchange, suggestions for improvement, and opportunities for professional growth to keep them enthusiastic? If that person leaves, you could find yourself back at square one, with your property management team tasked with finding a replacement and managing their responsibilities. With The Experience Group, we alleviate that stress, with proper training, recruiting, and ensuring a smooth transition without disruption. Employees thrive when they have proper resources, which also helps reduce turnover and its impact on tenants.
Time & Resource Efficiency
Managing amenity operations, planning events, coordinating ongoing services, sourcing new products, and providing quality customer service demands considerable time and effort. By partnering with us as your operator, your property management team can concentrate on their primary responsibilities, saving both time and resources. This arrangement ensures your amenities are effectively managed without placing an extra burden on property staff.
Vendor Relationships
The Experience Group has established relationships with reliable vendors, in-a-pinch services, and higher-quality products. Our network ensures that every element of managing amenity spaces —food and beverage, consumables, wellness, entertainment, technology—is handled efficiently. Sourcing vendors takes time and qualifying them is important in success.
Creative Ideas & Trends
We continuously explore the latest trends and innovations in culture, wellness, entertainment, events, food and beverage, allowing us to deliver fresh and memorable experiences. Our creativity enhances events beyond what may be possible from someone without the proper background.
Budget Management
As your operator, we effectively manage your amenity and engagement budgets, ensuring resources are utilized efficiently without compromising quality. Our expertise helps to avoid costly mistakes that in-house teams may overlook.
Consistent Branding
At The Experience Group, we don’t require our name on your platform; our priority is to be your operator. We are dedicated to crafting destinations that prioritize culture. We will collaborate with you to develop a brand and program that is uniquely tailored to your tenants and reflects the distinct identity of your assets.
We ensure your brand remains consistent across all assets, from marketing materials and training programs to activation execution, delivering a memorable and cohesive experience for tenants.
By partnering with The Experience Group, you can transform your amenities into vibrant destinations that resonate with your tenants, ensuring they feel valued and engaged. Connect with us to begin reinventing your amenities.
